Zero Trust Network Access: What It Is, What It Costs, and What Your Business Really Needs

In today’s world, cybersecurity is more important than ever. One of the buzzwords you might have heard lately is Zero Trust Network Access (ZTNA) — a fancy term for a smarter way to protect your company’s network. But what exactly is ZTNA? How much does it cost? And is it right for your business?

Let’s break it down in simple terms.

What Is Zero Trust Network Access (ZTNA)?

Think of your business network like a building. Traditional security is like locking the front door — anyone inside is trusted by default. ZTNA is like having a security guard who checks IDs at every room and hallway inside the building, making sure only the right people get access to the right areas, and only when they meet certain safety requirements.

In practical terms, ZTNA controls who can connect to your network, what they can do once connected, and makes sure their device is safe before allowing access. It’s a powerful way to stop cyber attackers from moving freely if they somehow get in.

Why Does ZTNA Cost So Much?

Here’s where it gets tricky. Implementing ZTNA isn’t just about installing one piece of software or hardware. It’s a multi-layered security solution that requires:

– Special licenses for each user or device that connects securely
– Advanced firewalls or security appliances
– Endpoint security on each device (like antivirus on steroids)
– Continuous monitoring and management

Because of these pieces, vendors often price ZTNA based on the number of users — and it can add up fast. Some businesses face costs of $60 or more per user, per year, just to enable this secure access. For 50 users, that’s thousands of dollars every few years.

What Does This Mean for Small and Mid-Sized Businesses?

If you’re running a grocery store, retail shop, or any business with slim margins, high-priced ZTNA licenses can quickly become cost-prohibitive. Most small businesses don’t have the budget to spend tens of thousands of dollars just to control network access — no matter how secure it might be.

That’s why it’s important to weigh the benefits against the costs and look for practical alternatives.

Practical Alternatives and Smart Security Layers

Good news: You don’t always have to pay top dollar to get solid network security. Here are some paths smaller businesses and MSPs can explore:

– Open-source or lower-cost firewall solutions — These may require more setup but avoid pricey per-user licenses.
– Hybrid security approaches — Combining strong firewall protections, endpoint security, and basic user access controls without full ZTNA features.
– Phased rollouts — Start with critical users or devices, then expand as budget allows.
– Educating your team — Often, the biggest security improvements come from training employees and enforcing strong password and device policies.

How MSPs Can Help You Navigate This

A good managed service provider (MSP) won’t just sell you the flashiest technology. They’ll help you balance security needs, business budgets, and operational realities — so you get the best protection without overpaying or drowning in complexity.

Whether that means recommending a more affordable firewall, managing endpoint security, or planning for a future ZTNA upgrade, your MSP partner should tailor solutions to fit your business — not just push vendor pricing.

Bottom Line

Zero Trust Network Access is a powerful tool in the fight against cyber threats, but it’s not a one-size-fits-all solution. Understanding what it costs, what you’re actually paying for, and the practical options available can save you money and headaches.

If you want to learn more about how to protect your business with smart, affordable cybersecurity, reach out — we’re here to help you find the right balance.